Study / 01
Reebok Royalty
British status rituals rewritten through Reebok.
Art direction & Visual Worldbuilding
— Bio / 01— ProfileAMS / 52.36
Amsterdam-based art director with 7+ years of agency experience, using AI to help visualise ideas earlier and shape them into worlds that can be pitched, produced, crafted and made real.
— A FIRST LOOK
016 Frames — Scroll →
— 02 / 3MX Studio
3MX Studio
Self-initiated AI world studies for fashion, sport, streetwear and culture.
Study / 02
Swanbro
A pub-set Umbro world where the brand leaks into the room.
Study / 04
Oakley Lava Jackets
Self-initiated project bringing a product to life that doesn't exist, then building the world around it.
— 03 / Worlds in Motion
Worlds in motion
AI video studies exploring how brand worlds move, reveal and behave.
Now Showing04 Reels
Prada: High Street Paranoia
A fashion surveillance world where the city starts noticing you back.
Ferrari: Old Horse, New Tricks
Ferrari's horse code reimagined through speed, motion and surreal presence.
Lacoste Walk With It
The crocodile becomes a living social signal.
Volvo: Life Running Smooth
A Volvo spec film about growing through life's rusty years, until the right car brings everything into line.
— 04 / Agency Worlds
Making ideas feel real earlier
AI-assisted visual worlds for pitches, campaign development and production planning.
World 01 — 2025
Sport Performance / Pitch World
ASICS / Extreme Testing
A performance testing world built around extreme environments, tracking systems and ASICS product behaviour.
- Role
- Art Direction, AI Image Direction
- Year
- 2025
World 02 — 2025
Premium Platform / Pitch World
AUDI / Precision Team
A precision-led campaign world imagining Audi as a taskforce upgrading the city around it.
- Role
- Art Direction, AI Image Direction
- Year
- 2025
— 05 / Campaign Craft
Built on campaign craft
Before building AI worlds, I built campaign ideas, films and brand platforms inside traditional advertising.
Overview
The Astir and ADI2000 were inspired by the Y2K years. The challenge was to bring that era back in a way that felt surreal, playful and relevant to today's online culture.
The Idea
We mixed Y2K nostalgia with today's irreverent internet humour to create a spoof-heavy world around the shoes.
Overview
Make the 4DFWD's forward-motion technology feel simple, visual and emotional.
The Idea
We showed a world where the ground moves with you, not against you.
Overview
Convince meat lovers that choosing plant-based does not mean giving anything up.
The Idea
We hacked the nostalgic codes of the meat industry to prove that with The Vegetarian Butcher, you Sacrifice Nothing.
Overview
Reframe banking jobs to a younger audience proving they aren't just number-crunching 9-to-5s.
The Idea
We used real ING banking jobs that make a proper difference, proving that yeah, it's a job.
Overview
A brand campaign that treats eco-anxiety as a real, almost medical condition.
The Idea
Treat eco-anxiety like a real condition and let Greenforce quietly answer it at the dinner table.
— 06 / Profile + Process
AMS · 52.37°N 4.89°E · MT
I sit between the idea and the world it needs to feel or become real.
Frame 01 / 05
Turn a thought, script or strategy into images people can react to.
Capabilities
Art Direction / AI Worldbuilding / Production Thinking / Moving Image / Final Assets
Experience
Adidas / Audi / The Vegetarian Butcher / Gatorade / ING / Mc Donalds / Greenforce / ABN AMRO
Tools
Midjourney / Runway / Kling / Higgsfield / Nano Banana / Flux / ComfyUI / Sora / Lovable / Cursor / ChatGPT
— 07 / Contact
AMSTERDAM → REMOTE