— Independent AI film · 2026
Misplaced.
CREATIVE DIRECTION - AI DIRECTION · EDIT · SOUND
Runtime 1:23416K VIEWS43K LIKES
Max Tyler — Amsterdam
Art DirectorAI Film & Image Maker
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— 01 / AI films
Films
MaxTyler.studio is a place where I turn memories, obsessions and the weird bits of life into short films made with AI.
— Independent AI film · 2026
Crusty.
CREATIVE DIRECTION - AI DIRECTION · EDIT · SOUND
Runtime 0:49527K VIEWS52K LIKES
— Independent AI film · 2026
Diggers.
CREATIVE DIRECTION - AI DIRECTION · EDIT · SOUND
Runtime 0:51190K VIEWS13K LIKES
Follow maxtyler.studio1.6 million views and counting.
I might be onto something...
I might be onto something...
— FEATURE / 01 · AGENCY FILM · 2026
Growing Young.
AI DIRECTION & PRODUCTION. EDIT BY ALEX PIETERSE @VASTEZ
Runtime 0:50
Project inquiryDiscuss an AI film.
— 02 / About
I’m Max, a British Art Director based in Amsterdam.
I've been coming up with ideas and creating campaigns for brands for the past seven years. I have been integrating AI into my process, using it as a means of finding new ways to tell, sell and bring our ideas to life, making them feel real before they are. On the side I make films about things I'm into using AI. I get obsessed with things, old technology with too many buttons, VCR TV's and 16mm film grain. I use it to tell strories about my passions because unfortunately skateboarding briefs don't come around too often...
I also work with Agencies, Directors & Artists on projects that need Art Direction or AI expertise.
Capabilities
Art Direction / Brand Platform Thinking / AI Worldbuilding / Production / Moving Image / Final Assets
Experience
Adidas / Audi / The Vegetarian Butcher / Gatorade / ING / Mc Donalds / Greenforce / ABN AMRO
Tools
Seedance 2.5 / Midjourney / Runway / Kling / Higgsfield / Nano Banana / Flux / ComfyUI / Sora / Lovable / Cursor / ChatGPT
— 03 / AI EXPERIMENTS
The death of png logos.
Image tests exploring how brands can seep into worlds instead of being pasted ontop of them.
Study / 01
Reebok Royalty
Study / 02
Swanbro
Project inquiryDiscuss an AI project.
— 04 / Advertising
Advertising Portfolio.
Live campaign ideas and art direction from my work in advertising.
Case 01 · 2024 · ADIDAS ORIGINALS / FOOTWEAR CAMPAIGN
That's So Astir
Overview
The Astir and ADI2000 were inspired by the Y2K years. The challenge was to bring that era back in a way that felt surreal, playful and relevant to today's online culture.
The Idea
We mixed Y2K nostalgia with today's irreverent internet humour to create a spoof-heavy world around the shoes.
Case 02 · 2023 · adidas / Sport Campaign
4DFWD
Overview
Make the 4DFWD's forward-motion technology feel simple, visual and emotional.
The Idea
We showed a world where the ground moves with you, not against you.
Case 03 · 2023 · The Vegetarian Butcher / Global Positioning
Sacrifice Nothing
Overview
Convince meat lovers that choosing plant-based does not mean giving anything up.
The Idea
We hacked the nostalgic codes of the meat industry to prove that with The Vegetarian Butcher, you Sacrifice Nothing.
— 05 / Contact
AMSTERDAM → REMOTE